The practice won an invited international competition in 1996 to design this 45,000sqm headquarters complex for Max Mara, Italy's leading fashion house. Completed in phases by 2004, this low energy-use development on a 30ha rural site south of Milan relates to its historic landscape setting in a distinctive and architecturally timeless way. The principal buildings are individually expressed using a distinctive architectural vocabulary of concrete, steel, brick and glass. The landscape design is deliberately formal, with strong linear arangements, creating an impressive setting for the new complex.
Commercial, Landscape + Public Realm
Reggio Emilia, Italy
Max Mara Fashion Group
John McAslan + Partners, Architect
Intertecno SpA Milan, Multi-disciplinary Engineer
Arcdesign, Executive Architect
Peter Walker & Partners, Landscape Architect
Ambiente Europa, Main Contractor
Unieco S.c.r.l., Main Contractor
Frabboni S.p.A, Main Contractor
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