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Max Mara Headquarters

The practice won an invited international competition in 1996 to design this 45,000sqm headquarters complex for Max Mara, Italy's leading fashion house.  Completed in phases by 2004, this low energy-use development on a 30ha rural site south of Milan relates to its historic landscape setting in a distinctive and architecturally timeless way.  The principal buildings are individually expressed using a distinctive architectural vocabulary  of concrete, steel, brick and glass.  The landscape design is deliberately formal, with strong linear arangements, creating an impressive setting for the new complex.

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  • Sector

    Commercial, Landscape + Public Realm

  • Location

    Reggio Emilia, Italy

  • Description


  • Client

    Max Mara Fashion Group

  • Size

    45,000 sqm

  • Cost


  • Team

    John McAslan + Partners, Architect
    Intertecno SpA Milan, Multi-disciplinary Engineer
    Arcdesign, Executive Architect
    Peter Walker & Partners, Landscape Architect
    Ambiente Europa, Main Contractor
    Unieco S.c.r.l., Main Contractor
    Frabboni S.p.A, Main Contractor

  • Status

    Completed 2004

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