Sloane Street

JMP’s masterplan for Cadogan Estates and the Royal Borough of Kensington and Chelsea has transformed this kilometre-long street – one of the world’s leading luxury shopping destinations – into a ‘green boulevard’. Although home to some of the most exclusive fashion houses and private residences in the world, Sloane Street was neither pedestrian-friendly nor particularly atmospheric. This major public realm investment has created a tree-lined boulevard, comparable in ambience to the finest streets in Paris or New York, securing the street's economic future as a vibrant residential location and a major luxury shopping destination.

The scheme features a rich palette of York Stone and silver-grey granite, with new trees and extensive planting which had been overseen by Chelsea Flower Show award winner Andy Sturgeon. Significantly wider pavements, traffic-calming measures, more crossing points, improved lighting and new street furniture now ensure a more pleasurable experience for pedestrians. 

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'This project marks a new era for Sloane Street, enhancing its elegance and timeless appeal as the epitome of a luxury destination that is equally ‘global yet local’ and will entice new visitors, while enriching the experience for the local community. The ‘new’ Sloane Street is defined by tradition and innovation, amplifying its inherent craftmanship, creativity and heritage. It seamlessly connects the experience created by the world’s most iconic fashion houses in-store out into the public realm. Every aspect has been meticulously considered, including the exact hue of Yorkstone that ensures the Street feels warm and welcomes residents and visitors alike.'
Hugh Seaborn, Chief Executive of Cadogan

'Transforming this iconic street has been an exhilarating urban design endeavour. Sloane Street’s generous width and architectural asymmetry allowed us to craft a grand boulevard with a dynamic, people-centric vision. Blending contextual sensitivity with bold creativity, we have enhanced well-being, increased dwell time, strengthened security, and eased traffic impact. Green infrastructure and a horticulturally driven design enrich biodiversity and ensure a lasting environmental legacy. The result is a dramatically elevated public realm – offering residents, visitors, and businesses an exceptional experience, now rivalling the grandeur of Avenue Montaigne in Paris and Via Condotti in Rome.'
John McAslan, Chair of John McAslan + Partners