Today marks the completion of one of the world’s leading luxury destinations into an elegant 1km ‘green boulevard’
Sloane Street today marks the completion of a grand transformation that further reinforces its position as one of the world’s leading luxury destinations. The most significant streetscape improvements in almost 250 years, since it was originally commissioned by the 1st Earl Cadogan in the 18th century, the project – funded by Cadogan and delivered in partnership with Kensington and Chelsea Council – has created a stunning green 1km long boulevard spanning from Knightsbridge to Sloane Square.
Hugh Seaborn, Chief Executive of Cadogan, comments: “This project marks a new era for Sloane Street, enhancing its elegance and timeless appeal as the epitome of a luxury destination that is equally ‘global yet local’ and will entice new visitors, while enriching the experience for the local community.
The ‘new’ Sloane Street is defined by tradition and innovation, amplifying its inherent craftmanship, creativity and heritage. It seamlessly connects the experience created by the world’s most iconic fashion houses in-store out into the public realm. Every aspect has been meticulously considered, including the exact hue of Yorkstone that ensures the Street feels warm and welcomes residents and visitors alike.”
John McAslan, Chair of John McAslan + Partners: “Transforming this iconic street has been an exhilarating urban design endeavour. Sloane Street’s generous width and architectural asymmetry allowed us to craft a grand boulevard with a dynamic, people-centric vision. Blending contextual sensitivity with bold creativity, we have enhanced well-being, increased dwell time, strengthened security, and eased traffic impact. Green infrastructure and a horticulturally driven design enrich biodiversity and ensure a lasting environmental legacy. The result is a dramatically elevated public realm – offering residents, visitors, and businesses an exceptional experience, now rivalling the grandeur of Avenue Montaigne in Paris and Via Condotti in Rome”.